vie soler
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design
- d4ob (design 4 othered brains)
- perpetual rem
branding
- ora the brand
- oopsduck
- museum of sleep
- le mondo
- a contemporary
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ORA The Brand - rebranding (2023)
At the E/Studio at the Maryland Institute College of Art, I worked with renowned creative director and brand architect Andre Vaseghi as part of a small design team. I had the amazing opportunity to assist in rebranding ORA the Brand, the winning company of MICA's UP/START entrepreneurship competition. This project was rewarding in that I was able to confidently help create aboth streamlined and aesthetically pleasing brand identity that truly reflected ORA's commitment to sustainability and ethical practices. My roles in this rebranding were primarily in visualization and design thinking, social media planning, and brand guide development.
“ORA is a multi-functional clothing brand that makes transforming garments and accessories as a response to young people’s dependence on fast fashion. Their products can be flipped upside down, worn inside out, and worn dozens of ways for the price of one. They’re adjustable in every way to accommodate changing bodies and needs over time. For the price of one, you can create dozens of looks and styles for any occasion. They’re easy to understand, sustainable, and entirely ethical.”
Website redesign ︎
Designed at E/Studio in collaboration with Creative Director Andre Vaseghi