ORA The Brand - rebranding (2023)
Branding, graphic and web design, user interface and experience, asset creation, photography, filmmaking
I had the opportunity to collaborate with renowned creative director Andre Vaseghi at E/Studio on the rebranding of ORA, the winning company of MICA’s UP/START entrepreneurship competition. Our work encompassed a complete visual overhaul — including a new website, updated brand guidelines, fashion photography, and a short film spotlighting founder Elana Wallach. The project allowed me to play a key role in shaping a cohesive and visually compelling brand identity that reflects ORA’s commitment to sustainability and ethical practices.
“Ora is a multi-functional clothing brand that transforms garments and accessories as a response to young people’s dependence on fast fashion. Products that can be flipped upside down, worn inside out, and worn dozens of ways for the price of one; and are adjustable in every way to accommodate changing bodies and needs over time. For the price of one you can create dozens of looks and styles for any occasion. They’re easy to understand, sustainable, and entirely ethical.” - Ellana Wallach, founder and designer
