ORA The Brand - rebranding (2023)
Branding, graphic and web design, user interface and experience, asset creation, photography, filmmaking
I had the opportunity to collaborate with renowned creative director Andre Vaseghi at E/Studio on the rebranding of ORA, a multi-functional clothing brand that transforms garments and accessories as a response to young people’s reliance on fast fashion and the winner of MICA’s UP/START competition. Our work included a complete visual overhaul — including a new website, brand guidelines, fashion photography, and a short film spotlighting founder Elana Wallach. The project allowed me to play a key role in shaping a cohesive and visually interesting brand identity that reflects ORA’s commitment to sustainability and ethical practices.
