ORA The Brand - rebranding (2023)
Branding, web design, user experience, asset creation, photography, filmmaking
I am grateful to have worked with renowned creative director Andre Vaseghi at E/Studio to rebrand ORA, the winning company of MICA's UP/START entrepreneurship competition. Our rebranding project included a new website, updated brand guidelines, fashion photography, and a short film on the founder, Elana Wallach. While now no longer an active brand, ORA’s values live on. This project was rewarding in that I was able to help confidently streamline an aesthetically pleasing brand identity that truly reflected our client’s commitment to sustainability and ethical practices.
What is/was ORA?
“A multi-functional clothing brand that transforms garments and accessories as a response to young people’s dependence on fast fashion. Products that can be flipped upside down, worn inside out, and worn dozens of ways for the price of one; and are adjustable in every way to accommodate changing bodies and needs over time. For the price of one you can create dozens of looks and styles for any occasion. They’re easy to understand, sustainable, and entirely ethical.” - Ellana Wallach, founder and designer
