ORA The Brand - rebranding (2023)
ORA is a multi-functional clothing brand that makes transforming garments and accessories as a response to young people’s dependence on fast fashion. Their products can be flipped upside down, worn inside out, and worn dozens of ways for the price of one. They’re adjustable in every way to accommodate changing bodies and needs over time. For the price of one, you can create dozens of looks and styles for any occasion. They’re easy to understand, sustainable, and entirely ethical.
Website redesign ︎
Designed at E/Studio in collaboration with Creative Director Andre Vaseghi